Dental Referral Marketing
Dental Referral Marketing Podcast™
Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.
Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.
The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.
Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.
What You Will Learn
Each episode goes beyond theory to offer practical guidance on topics such as:- Stopping Referral Leakage: How to track every patient so they never fall through the cracks.
- Automating Workflows: Replacing old, manual systems with clean, automated technology.
- Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs.
- The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).
Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.
Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.
Ready to take action?
Visit our Stan Store link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast
Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.
Dental Referral Marketing
Latest Episodes
Dental Economics Article on Specialist Referral KPIs
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Dental Referral Marketing Secrets: 25 Years of Practice Growth with Guest: Michelle Stewart
Are you looking for data-proven frameworks to scale your dental specialty practice, eliminate referral leakage, and maximize your production? In this episode of the Dental Referral Marketing podcast, we sit down with industry veteran M...
Oral DNA Guest Interview with Diane Larson, Director of Clinical Education
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Referral Outreach Marketing: Top 3 Mistakes Dental Offices Make and How to Avoid Them.
Are you sending out your dental team members to visit your referring offices but not seeing results? Well, then this episode is for you!In this episode of the Dental Referral Marketing podcast, we break down the top 3 mistakes den...
The Medical Dental Referral Engine: Unlocking High-Value Patients via Functional Collaboration
Are you tired of competing for dental patients?Your highest-case-value, cash-paying patients might be sitting in the waiting rooms of your local functional medicine and primary care doctors. In this episode of the Dental Refer...
